Hello. Nice to meet you.

As a marketing strategist with over 15 years of experience, I dive deep into the core of your brand to create clear, actionable pathways for growth and strategic evolution. I identify commercial opportunities and help you define a confident market position. Together, we connect with the right audiences and unlock sustainable growth through considered, collaborative marketing. I combine human intel with hard data to make informed decisions that guide your marketing journey. Whether you’re developing a new idea or scaling an existing business, I’ll help you find confidence and clarity in your vision. My approach has been shaped by more than two decades across brand marketing, hospitality, customer experience, and events.

With a considered and thoughtful analysis, I’ll support you in cultivating clarity, building a plan and growing your business.

Define. Develop. Refine.

  • Brand Strategy

    My work is grounded in deep brand development experience and a strong intuitive approach. I work closely with you to refine your vision, voice and values, helping your brand find clarity, confidence and the right place in the market. The result is a brand strategy that feels aligned, resonates with your audience and supports thoughtful growth.

  • Brand Marketing

    I’ll support your business with seamless delivery and execution across your marketing channels. We’ll define and target the right audiences with cohesive messaging and campaigns. By maximising marketing efforts through thoughtful, strategic planning, we’ll ensure every marketing initiative drives meaningful results.

  • “Beyond her strategic contribution, Leana offered invaluable advice that was pivotal in the growth of our magazine. Thanks to her hard work and vision, we now have a strong partnership framework, setting us up for continued success. I can’t recommend her highly enough for her professionalism and passion in helping us thrive.”

    — Jessica Howard, Bush Journal

  • "Leana has one of the sharpest marketing minds I've ever had the pleasure of working with. She swiftly identified road blocks holding my brand back and offered clear, succinct steps to overcome them. She helped me nail down my business's identity, ethos and marketing targets, all while growing brand awareness in our nominated footprint. While her extensive marketing knowledge is impressive, it's her intuitive, 'trust-your-gut' approach that's utter gold dust. Leana leads with soul and brain power, a divine combination in a cluttered marketing world."

    – Steph, Steph Wanless Writes

  • “Leana is a skilled big-picture thinker, constantly innovating new approaches while crunching the data to make it work. Her ability to see deep into the heart of brands and provide discerning, practical guidance is a truly amazing skill.”

    — Ashleigh Stallard, The Finders Keepers

  • “A reporting whiz, Leana helped make the numbers part make sense for my creative brain and a grounding energy that reminded me to breathe. Insightful, talented and always keeping it real”

    — Daisy Braid, D.I.Y Daisy

  • “Leana was instrumental in the early growth of Castle & Cubby, helping us transition from a small backyard business to a brand with a strong and credible ecommerce presence. Leana helped us see the bigger picture, introduced structure and strategic thinking we simply did not have at the time, and set foundations that enabled future growth with confidence.”

    – Kellie Stones, Castle & Cubby